You want to set a maximum bid amount for individual actions like link clicks and landing page views. What should you create?

Creating a Facebook ad allows you to set a maximum bid amount for individual actions such as link clicks and landing page views. In the context of digital marketing, Facebook ads provide advertisers with advanced targeting options and bidding strategies that can be customized to optimize for specific actions.

When you set up a Facebook ad campaign, you can select the objective of your campaign, such as increasing traffic to your website or generating leads. This selection allows you to define the actions you want to optimize for, and you can establish a bid amount that reflects the maximum you're willing to pay for those specific actions. This capability is essential for maximizing your return on investment and controlling your advertising costs effectively.

The other options do not offer the same level of control over bids for individual actions. Promoted and boosted page posts are primarily focused on increasing visibility and engagement rather than setting specific bid amounts for actions. An advertising budget refers to the overall spending limit for your advertisements, which does not directly influence the bidding for individual actions. Hence, creating a Facebook ad is the most appropriate choice for setting a maximum bid for individual actions.