Who do businesses specifically aim to reach with a lookalike audience?

Businesses aim to reach individuals who have a similar profile to an existing audience when they create a lookalike audience. This approach leverages data from a business's current customers or engaged users to identify and target new potential customers who share similar characteristics, behaviors, or interests. The primary goal is to expand the audience by finding individuals who are more likely to engage with the products or services based on their resemblance to existing high-quality customers.

Creating a lookalike audience helps maximize the efficiency of marketing efforts by focusing resources on those who are statistically more likely to convert, rather than randomly reaching out to a broader, less defined audience. This method can significantly enhance targeting strategies in digital marketing, leading to improved ad performance and return on investment.

The other options focus on specific groups that may have shown interest in the brand or have certain online behaviors, but they do not capture the essence of lookalike audiences, which is to find new prospects that mirror the existing customers in valuable ways.