Which two types of posts can be boosted on the Facebook App?

Prepare for the Digital Marketing Associate Test. Utilize flashcards and multiple-choice questions with explanations to help you excel. Get ready to succeed!

Boosting posts on the Facebook App is a strategy used by businesses to increase the reach of their content and engage more users. Special offers are a great way to attract attention and drive sales, as they provide an incentive for users to interact with the business. When a business posts a special offer, boosting this type of post helps maximize its visibility to a targeted audience who might be interested in taking advantage of the offer.

Events organized by the business are also an effective type of post to boost. By promoting an event, businesses can increase attendance and visibility among users who may be interested in participating. Boosting an event helps to ensure it reaches the right audience, thus enhancing engagement and participation.

While the other options suggest different types of posts, they either reference personal accounts or types of content not typically eligible for boosting on a business page in a way that aligns with Facebook's marketing tools. Special offers and events organized by the business focus directly on impactful interactions that can convert into tangible business outcomes, making them ideal choices for boosting within the Facebook App.

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