Which two Meta solutions enable businesses to communicate privately and instantly with customers?

Prepare for the Digital Marketing Associate Test. Utilize flashcards and multiple-choice questions with explanations to help you excel. Get ready to succeed!

WhatsApp and Messenger are two key platforms offered by Meta that facilitate private and instant communication between businesses and customers. Both tools are designed to enhance customer engagement by allowing direct messaging, which can lead to meaningful interactions.

WhatsApp is a widely used messaging application that enables users to send text messages, voice messages, photos, and documents. Businesses can leverage this platform to provide customer support, send notifications, and engage with their audience in a personalized manner, making it an essential tool for instant communication.

Messenger, integrated with Facebook, provides similar functionalities. Businesses can use Messenger to chat with customers, answer questions, and manage inquiries in real-time. The integration of Messenger with Facebook allows businesses to maintain a presence on a popular social media platform while facilitating direct communication.

In contrast, the other provided options include products that do not primarily focus on facilitating direct messaging between businesses and customers. Audience Network is designed for ad placements, Oculus is primarily a virtual reality platform, and the Facebook App, while it has messaging capabilities via Messenger, is not as direct or focused as using the specific messaging applications like WhatsApp and Messenger for private communications.

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