Which format is best for testing video ads if limited resources exist?

Using a slideshow format for video ads when resources are limited is an effective strategy because slideshows can be created quickly and require less time and financial investment compared to full video production. This format allows marketers to compile a series of images, text, and audio into a cohesive visual story, simulating the essence of a video advertising experience without the complexities involved in filming and editing traditional videos.

Slideshows can effectively capture attention and communicate messages within a short time frame, making them suitable for audiences who may have a limited attention span. They are also compatible with most platforms, enabling wider distribution. This approach provides marketers a way to benefit from video-like engagement while managing constraints related to budget and resources.

In contrast, Instant Experience typically requires more resources to set up, Video Stories often involve intricate production elements, and image carousels may not convey storytelling or dynamic messaging as effectively as a slideshow. Thus, under resource limitations, a slideshow emerges as the optimal choice for video ad testing.