Which campaign objective focuses on increasing app installations?

The campaign objective that focuses specifically on increasing app installations is centered around the goal of driving users to download the application. This objective directly targets potential users who may be interested in the app, employing various marketing strategies such as targeting specific demographics, interests, or behaviors that align with the intended audience of the app.

By utilizing the App Installs objective, marketers can optimize their advertising efforts to reach individuals who are most likely to take action and install the app on their devices. The approach typically includes tailored ads that emphasize the app’s features and benefits, along with calls to action that encourage users to download the app. Thus, this objective is strategically designed to generate installs and enhance user acquisition for the app.

Other options, while important in different contexts, do not specifically aim at increasing app downloads. For instance, the Traffic objective is more about directing users to a website, the Engagement objective focuses on interactions with content, and the Conversions objective may relate to actions within a website or app but is not specifically aimed at installations.