Where should an advertiser navigate in Ads Manager to include Instagram in their Facebook campaign?

To include Instagram in a Facebook campaign, an advertiser should navigate to the ad set level. This is where the audience targeting, placements, and budget are defined for the specific ads. The ad set level allows you to choose the placements for your ads, which includes the option to select Instagram alongside other platforms such as Facebook's News Feed or Audience Network.

When you are setting up your ad set, there is a section specifically for “Placements” where you can select "Manual Placement" and choose Instagram from the list of options. This capability is essential for optimizing ads across multiple platforms and ensuring they are displayed where the target audience is most likely to engage.