Where is the pixel typically installed for effective ad tracking?

The pixel is typically installed on a business website to effectively track ad performance and user interactions. By integrating the pixel code into the website's HTML, marketers can gather data on how users engage with their site after viewing or clicking on ads. This includes tracking conversions, behaviors, and the overall effectiveness of campaigns.

Installing the pixel on a business website allows for more comprehensive analytics, such as understanding what actions visitors take post-click and enabling remarketing efforts. This data helps refine advertising strategies, target audiences more accurately, and optimize ad spend.

In contrast, installing the pixel on other options like a Facebook business page or Ads Manager would not provide the necessary visibility into user behavior on the website, which is crucial for effective ad tracking and campaign performance measurement. A personal Facebook page is not suitable for establishing business-related tracking as it doesn't serve the same commercial purpose.