What type of ad metrics can a boosted post help measure?

A boosted post is primarily designed to increase engagement on social media platforms. Engagement metrics include likes, comments, shares, and interactions with the post, all of which provide insight into how well the content resonates with the audience. By boosting a post, the creator can reach a wider audience and track how effectively that post engages users, thus giving a clear measure of engagement levels.

While cost-per-click, conversions, and impressions are important metrics in digital marketing, they typically pertain to more direct forms of advertising rather than the nature of boosted posts, which focus on enhancing engagement with existing content instead of measuring direct actions like clicks or conversions. Impressions can be a secondary metric associated with boosted posts, indicating how many times the post has been shown, but the primary emphasis of boosted posts remains on encouraging user interaction and engagement.