What type of ad is best for showcasing multiple products in one campaign?

A carousel ad is ideal for showcasing multiple products within a single campaign because it allows advertisers to display a series of images or videos, each with its own link. Users can swipe through the collection of visuals, enabling them to engage with several products at once. This format is particularly effective because it allows brands to tell a story or highlight different features of their offerings without overwhelming the viewer, giving potential customers the chance to explore various options seamlessly.

In contrast, other ad formats such as collection ads are designed to lead users to a more immersive shopping experience but typically center around displaying a few highlighted products alongside a larger image. Video ads might be engaging but are less effective for directly showcasing multiple distinct products in a single view. Image ads provide a static representation of one product, making them less versatile for campaigns that aim to feature a range of items together. Thus, the carousel format is specifically designed to maximize this multi-product presentation.