What should be the first step in planning a marketing campaign on the Facebook App?

The first step in planning a marketing campaign on the Facebook App is to align the business goal with a campaign objective. This step is crucial because it sets the foundation for the entire campaign. Understanding the business goal helps marketers determine what they want to achieve, whether it’s increasing brand awareness, generating leads, driving website traffic, or boosting sales. This alignment ensures that all subsequent decisions in the campaign, such as the choice of creative ad format, targeting, placements, and budget, are suited to support the overarching goals and objectives.

Choosing a creative ad format, selecting placements, targeted audiences, and budgets are all important elements of the planning process, but they should come after establishing clear goals and objectives. Without this initial alignment, the effectiveness of the campaign can be compromised as the elements of the campaign need to work harmoniously toward the same goal. Similarly, creating a boosted post should also be based on a clear understanding of what the campaign aims to accomplish. Thus, aligning the business goal with a campaign objective is the most logical first step.