What is the function of Google AdWords?

The function of Google AdWords, now known as Google Ads, is to provide a platform for creating and managing pay-per-click advertising campaigns on Google. This allows businesses and marketers to promote their products and services by displaying ads in Google’s search results and across the Google Display Network. Advertisers bid on specific keywords relevant to their target market, and the ads are shown to users who search for those keywords, allowing for highly targeted advertising.

Google Ads enables users to define their advertising goals, set budgets, and track the performance of their ad campaigns through metrics such as click-through rates and conversions. This level of control and analytics makes it an essential tool for businesses looking to drive traffic, generate leads, and increase sales. The focus on pay-per-click means advertisers only pay when users click on their ads, making it a cost-effective method for reaching potential customers.

The other choices refer to areas outside of what Google Ads specializes in, such as social media management or email campaigns, which are not the primary functions of the platform. Conducting market research also falls outside its capabilities, as Google Ads is specifically geared towards advertising rather than gathering market insights.