What is the first step to establish a business presence on the Facebook App?

Prepare for the Digital Marketing Associate Test. Utilize flashcards and multiple-choice questions with explanations to help you excel. Get ready to succeed!

Creating a Page is indeed the first step to establish a business presence on the Facebook App. A Facebook Page serves as the primary hub for a business's activities on the platform, allowing them to share information, interact with customers, and showcase their products or services. This Page is visible to the public and provides a way for users to engage with the brand, thus forming the foundation of the business's identity on Facebook.

Once a Page is established, businesses can take additional actions like creating posts to engage their audience, running ads to promote their offerings, or even organizing events to foster community engagement. However, without first creating a Page, none of these activities can be effectively managed or executed since the Page acts as the official representation of the business on the platform.

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