What is the advantage of using a Lookalike Audience?

Using a Lookalike Audience allows advertisers to reach potential customers who share similar characteristics with their existing customer base. This targeting is crucial because it leverages the data of current customers to identify and engage with new prospects who are likely to have an interest in the product or service being offered. By mimicking the traits and behaviors of existing customers, the Lookalike Audience strategy can lead to higher conversion rates and more effective marketing efforts.

To provide more insight, the other options do not capture the core benefit of a Lookalike Audience. While targeting interactions with the business and focusing on current followers are valid strategies, they do not necessarily broaden the audience to include new potential customers. Additionally, while improving customer retention is an important aspect of a marketing strategy, it is not a direct advantage of using a Lookalike Audience, which is primarily designed to expand reach rather than focus on retention of existing customers.