What is Google Analytics?

Google Analytics is a web analytics service that plays a crucial role in tracking and reporting website traffic and user behavior. This service enables businesses and website owners to understand how visitors interact with their sites, providing insights into user demographics, traffic sources, conversion rates, and user engagement metrics. By analyzing this data, businesses can make informed decisions to optimize their websites and improve user experience.

The options involving website design, advertisement creation, or email campaign management do not accurately describe Google Analytics. While these activities can be enhanced through insights gained from analytics, they do not encompass the core functionality of what Google Analytics does. The primary focus is on collecting data and providing a robust analysis of web traffic, making it an essential tool for digital marketers and website administrators.