What is an email newsletter?

An email newsletter is best defined as a regularly distributed publication that shares relevant and valuable information with subscribers. This format allows businesses or organizations to maintain ongoing communication with their audience, providing them with updates, insights, news, tips, or content that aligns with their interests. The regularity of these communications fosters engagement, builds relationships, and keeps subscribers informed about topics they care about.

Unlike a one-time email, which lacks the continuity and relationship-building aspect, an email newsletter is designed to be a consistent source of information. It stands apart from promotional emails, which are typically focused on sales and conversions rather than delivering ongoing value. Additionally, while a notification system for new blog posts can be a part of an email newsletter's content, it does not encompass the broader aim of regularly providing diverse and valuable information to engage subscribers effectively.