What is an advantage of using an ad instead of a regular Page post on the Facebook App?

Using an ad on the Facebook App provides the distinct advantage of reaching a more specific audience. This capability stems from Facebook's advanced targeting options, which allow advertisers to define and segment audiences based on various criteria such as demographics, interests, behavior, and location. This precision enables marketers to tailor their messages and reach users who are most likely to engage with their brand or offer, ultimately leading to a higher return on investment for advertising efforts.

In contrast, regular Page posts may have limited reach, especially due to Facebook's algorithm favoring engagement over organic visibility. This can result in posts being shown primarily to an existing follower base rather than a broader, targeted audience. By using ads, brands can strategically position their content to maximize exposure among potential customers who may not follow the Page yet.

While ads may not appear in the same way as regular posts in the user Feed, the focused reach is a clear benefit of using ads. Video options are available in both ads and posts, and although interactions such as comments, likes, and shares occur on ads, they typically don’t serve the primary goal of targeting specific audience segments as effectively as ads do.