What is an advantage of using pay-per-click advertising?

An advantage of using pay-per-click (PPC) advertising is that it allows for budget control based on clicks. This model means that advertisers only pay when a user actually clicks on their ad, which helps ensure that marketing budgets are spent efficiently. By managing bids and setting daily or monthly spending limits, businesses can have greater control over their advertising expenditures, making it easier to adjust their strategies based on performance and return on investment.

This also allows businesses to test and refine their campaigns, targeting different demographics, keywords, or ad placements to optimize their results. This level of control helps maximize the effectiveness of the advertising budget, as firms can leverage data and analytics to better understand their audience and improve their advertising strategies over time.