What is a social media audit?

A social media audit is fundamentally an assessment of a brand’s social media presence and strategy to improve performance. This process involves evaluating various aspects of a brand’s social media accounts, including engagement metrics, content performance, audience demographics, and alignment with business goals. By conducting an audit, businesses can identify strengths and weaknesses within their existing social media strategies, uncover opportunities for improvement, and develop a more effective approach to engaging their audience.

This thorough evaluation helps brands to determine which types of content resonate most with their followers, optimize their posting schedule, and adjust their overall social media strategy to better meet their goals. Therefore, the outcome of a social media audit can serve as a foundational step for enhancing online performance and increasing return on investment from social media activities.