What is a reason that an ad would be rejected on the Facebook App?

An ad could be rejected on the Facebook App if it features an image that focuses on individual body parts. This is because Facebook has strict advertising policies that prevent content promoting or focusing on body parts due to concerns around health, wellness, and body image standards. Content that objectifies individuals or promotes unhealthy body standards can lead to negative user experiences and is not allowed on the platform.

In contrast, having a relevant landing page link enhances the user experience by providing continuity from the ad to the content, thus aligning with Facebook's guidelines. Lead ads asking for basic contact information like email, first name, and phone number follow the requirements set out for such ad types, and using a video ad originally created for television is generally permissible if formatted correctly for the platform.