What is a marketing funnel?

A marketing funnel is a model that illustrates the customer journey, detailing the stages a potential customer goes through from awareness of a product or service to the final purchase decision. This conceptual framework helps marketers understand how prospective customers interact with their brand at different stages.

At the top of the funnel, customers may first become aware of a brand through various marketing efforts, such as advertisements or social media. As they move down the funnel, they typically engage more deeply with the brand, evaluating its offerings, considering options, and ultimately making a purchase.

This model is essential for marketers, as it allows for the development of targeted strategies at each stage to nurture leads, optimize conversion rates, and enhance overall customer experiences. Understanding a marketing funnel helps to identify where customers may be dropping off in the process and allows businesses to implement strategies that effectively address those issues, ultimately leading to increased sales and customer loyalty.