What helps to evaluate how well a website is performing in terms of search visibility?

A Search Engine Optimization (SEO) audit is a comprehensive evaluation of a website's performance in search engine results. This process assesses various elements that influence search visibility, such as on-page factors (like title tags and meta descriptions), technical aspects (like site speed and mobile usability), and off-page factors (such as the quantity and quality of backlinks). By examining these elements, an SEO audit can identify areas for improvement, ensuring that the website is optimized for search engines and aligned with best practices.

While social media analytics, email performance metrics, and content engagement rates provide valuable insights into different aspects of digital marketing, they do not specifically measure a website's visibility in search engine results. Social media analytics focus on engagement and reach within social platforms, email metrics evaluate the effectiveness of email campaigns, and content engagement rates examine how users interact with content on the site or across various channels. These areas, while important, do not directly correlate with how a website performs in search engine visibility. Thus, the SEO audit is the most relevant tool for this evaluation.