What does the acronym CTR stand for?

The acronym CTR stands for Click-Through Rate. This key performance metric in digital marketing measures the effectiveness of an online advertising campaign or the performance of email marketing. It is calculated by dividing the number of clicks an ad or a link receives by the number of times it is displayed (impressions), then multiplying by 100 to get a percentage. A higher CTR indicates that the content is engaging and appealing to the target audience, making it a vital metric for evaluating the success of digital marketing initiatives. Understanding and optimizing CTR is essential for marketers to improve their ad performance and return on investment (ROI).