What does remarketing mean?

Remarketing refers to a digital marketing strategy aimed at reconnecting with users who have previously engaged with a brand's website or app. This approach involves displaying targeted advertisements to these users as they browse other sites or use social media, reminding them of products or services they showed interest in. By focusing on individuals who are already familiar with the brand, remarketing increases the likelihood of converting potential customers into actual buyers, as they have already demonstrated some level of interest.

The other options focus on different aspects of digital marketing. Targeting new users refers to strategies aimed at reaching individuals who are unfamiliar with the brand, which does not involve remarketing. Campaigns with social media influencers concentrate on leveraging their audience for promotion, not specifically on users who have previously interacted with a brand. Lastly, improving website load time for returning visitors is a technical optimization rather than a marketing strategy, and it does not specifically encompass the concept of remarketing.