What does PPC stand for in digital marketing?

In digital marketing, PPC stands for Pay-Per-Click. This is a model of online advertising where advertisers pay a fee each time one of their ads is clicked. It is primarily used to drive traffic to websites through advertisements on search engines and social media platforms.

Pay-Per-Click is crucial for businesses as it allows them to effectively target potential customers and gain visibility. Advertisers bid on keywords, and their ads are displayed in search engine results or on social media; when users click on these ads, they are forwarded to the advertiser's website. This system is beneficial because it ensures that advertisers pay only when their advertisements are effective in generating clicks, making it a cost-efficient strategy for driving traffic and potentially increasing conversions.