What does an SEO audit involve?

An SEO audit involves evaluating a website's SEO performance for improvement. This process includes a comprehensive analysis of various elements that contribute to a website's visibility and ranking in search engine results. During an SEO audit, factors such as site structure, keyword usage, on-page and off-page optimization, technical SEO issues, user experience, and backlinks are assessed.

The aim of the audit is to identify strengths and weaknesses in the website's current SEO strategy, which can then guide improvements to enhance search engine visibility, increase organic traffic, and ultimately achieve better conversions. This thorough examination allows businesses to ensure that they are fully optimized for search engines and can adapt to changes in algorithms or market conditions.

Understanding the critical areas of focus in an SEO audit helps marketers formulate more effective strategies, fix identified issues, and stay ahead of the competition. While analyzing competitor strategies and measuring social media metrics are valuable activities in their own right, they do not encompass the full scope of an SEO audit. The primary focus of an SEO audit is the internal assessment of the website's optimization for search engines.