What does a digital marketing strategy typically outline?

A digital marketing strategy serves as a comprehensive framework that defines how an organization will utilize various digital marketing channels to achieve its business objectives. This strategy typically encompasses the identification of target audiences, the selection of appropriate channels such as social media, email, and search engines, and the formulation of tactics that align with overall business goals.

By clearly outlining how each digital channel can contribute to achieving specific objectives—whether that be brand awareness, lead generation, or customer engagement—the strategy provides a roadmap for marketers to follow. This ensures that all digital marketing efforts are cohesive and focused on measurable outcomes that drive success.

The other choices represent elements that could be part of broader marketing discussions, but they do not encapsulate the primary purpose of a digital marketing strategy, which is to integrate various digital efforts in alignment with business goals.