What can a boosted post primarily help an advertiser achieve?

A boosted post is primarily designed to increase engagement on a Page's content. When an advertiser boosts a post, they essentially allocate a budget to ensure that the post reaches a larger audience beyond just their current followers. This approach amplifies visibility, leading to more interactions such as likes, comments, shares, and overall engagement with the content.

Boosted posts are particularly effective for creating buzz around specific content, announcements, or promotions, as they encourage audiences to engage directly with the material. The primary goal is to enhance visibility and interaction rather than track specific actions on a website or provide comprehensive analytical insights.

The other options focus more on tracking and measuring performance metrics, which typically fall outside the primary intention of boosting a post. While engagement on Page content can lead to secondary metrics like web traffic or purchases, those outcomes are not the main focus of a boosted post.