What campaign objective should a bank use to increase mobile banking app downloads for new customers?

The campaign objective that is best suited for increasing mobile banking app downloads for new customers is focused on app installs. This objective is specifically designed to encourage users to download and install the app on their devices. By targeting this goal, the bank can effectively reach individuals who are likely to be interested in mobile banking services and prompt them to take action to download the app.

This approach typically involves creating advertisements that highlight the app's features and benefits, making it more appealing to potential users. The objective of app installs is effective because it directly correlates with the action the bank wants users to take—installing the app—and often employs methods like ads with clear download buttons and optimized landing pages to facilitate this process.

Other options, while relevant to app promotion, do not directly address the primary goal of driving new downloads. App engagement focuses on increasing user interaction with the app among those who may have already downloaded it, which is not the primary concern for acquiring new users. App lead generation aims to collect information from potential customers to follow up later, which does not directly translate to downloading the app. App store traffic may indicate driving users to the app's page in the store, but it doesn't ensure that they will actually download the app. Therefore, selecting an objective focused