What are two benefits of selecting automatic placements for ads?

Selecting automatic placements for ads provides significant benefits that enhance the effectiveness of an advertising campaign. One key benefit is the increased flexibility it grants the ad delivery system. By opting for automatic placements, advertisers allow the platform to identify and optimize the specific locations where ads will perform best. The system can analyze data across various placements and make real-time adjustments, enhancing the likelihood of achieving better results, such as higher engagement or conversions.

Additionally, automatic placements typically lead to more efficient use of the entire campaign budget. By utilizing a broader range of placements without restriction, the platform can optimize delivery based on performance metrics. This ensures that ads are shown in contexts where they are most likely to succeed, which in turn aids in controlling costs effectively and avoiding budget waste.

The other options do not accurately capture the primary advantages of automatic placements. For example, ensuring budget evenly across placements does not take into account performance variations, and emphasizing a weighted budget toward a specific platform may narrow opportunities for optimization. Overall, the flexibility and efficiency inherent in automatic placements significantly contribute to improved campaign outcomes.