What are three primary uses of a Facebook business page?

The primary uses of a Facebook business page revolve around engagement and connection with various audiences. Connecting with customers is fundamental because it allows businesses to share updates, respond to inquiries, and foster a community around their brand. This connection can lead to improved customer service, brand loyalty, and ultimately increased sales due to trust and familiarity built through consistent interaction.

While other options may seem plausible in different contexts, they are not the primary purposes of a Facebook business page. For instance, creating an online storefront can be a feature of a Facebook page, but it is not its main intent. The page serves as a platform for brand awareness and engagement rather than solely a sales channel. Similarly, while connecting with potential employees is beneficial, it is not typically a primary use of the page. Businesses may post job openings, but the core function is more about customer engagement and brand communication. By focusing on connecting with customers, companies leverage Facebook’s social platform for relationship-building, which is a key aspect of digital marketing strategy.