What are the first two campaign objective categories in the ads creation flow?

The correct choice, which identifies the first two campaign objective categories in the ads creation flow, highlights the importance of the initial focus on building awareness among potential customers. Awareness objectives are designed to introduce your brand, product, or service to a wide audience, thereby increasing visibility and recognition.

Following awareness, the next category is typically consideration. This phase targets audiences who are already aware of your brand but require further engagement to consider a purchase; thus, the consideration objectives encourage potential customers to explore more about your offerings.

These two categories are foundational in the advertising strategy because they set the stage for moving prospects through the customer journey. Once awareness and consideration have been successfully addressed, marketers can then shift their focus to conversion objectives, where the goal is to encourage specific actions, such as purchases or sign-ups, from the audience.

By starting with awareness followed by consideration, marketers build a strong funnel that nurtures leads effectively before pursuing conversions.