What are meta tags?

Meta tags are HTML tags that contain information about a web page's content and serve as a way for search engines to understand the context and relevance of that page. These tags, usually found in the head section of the HTML code, provide critical details such as the title of the page, a brief description, keywords, and author information. This metadata helps search engines index the page appropriately and can influence how the page appears in search results, affecting click-through rates and visibility.

By implementing effective meta tags, marketers can enhance the relevance of their content in search engine results, thus improving their site's search engine optimization (SEO) strategy. Knowing how to properly utilize meta tags is crucial for anyone looking to optimize online presence and increase traffic to their website.