To activate the ad scheduling feature, which setting should you select?

Activating the ad scheduling feature is linked to the budget setting you choose for your campaigns. Selecting a lifetime budget allows you to control how your ad is spent over a specified timeframe, making it possible to schedule your ads to run at particular times during the day or on specific days of the week. This way, the system distributes the budget strategically throughout the campaign duration.

In contrast, a daily budget is focused on spending a set amount each day, which does not inherently include scheduling features. Accelerated delivery quickly spends the budget without regard for time, and accelerated placements prioritize ad placements in real-time instead of allowing for strategic scheduling. Therefore, a lifetime budget is the correct choice for enabling ad scheduling, as it pairs with the campaign's timeframe to optimize the delivery of your ads.