In what order is an advertising campaign created on the Facebook App?

Prepare for the Digital Marketing Associate Test. Utilize flashcards and multiple-choice questions with explanations to help you excel. Get ready to succeed!

The correct order for creating an advertising campaign on the Facebook App is campaign, ad set, and then ad. This hierarchical structure reflects the way Facebook organizes its advertising elements, allowing marketers to manage the campaign effectively.

Starting with the campaign, this level is where you define the overall goal of your advertising effort, such as brand awareness or conversions. The campaign sets the strategic direction and identifies your objective.

Next, within the campaign, you create the ad set. This level allows you to define your targeting options, budget, schedule, and placement of your ads. It's here that you specify important factors such as demographics, interests, and behaviors of your intended audience, as well as how much you are willing to spend and for how long your ads will run.

Finally, you create the ad itself, which is the actual content that users will see, including images, videos, and text. The ad level focuses on the creative aspects that align with the goal set at the campaign level and the audience defined at the ad set level.

By structuring the advertising process in this way, Facebook ensures that each component builds upon the previous one, allowing marketers to craft more focused and effective campaigns. This organization helps in streamlining the ad setup process and enhances tracking performance across

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