If a business selects Conversions as its campaign objective, what action do they want customers to take?

Choosing "Conversions" as the campaign objective indicates that the business aims to drive specific actions that lead to meaningful results, often directly tied to revenue. The primary goal of a conversion-focused campaign is to encourage customers to make a purchase, sign up for a service, or engage in any activity that ultimately contributes to the business's bottom line.

When a campaign is centered around conversions, marketers typically design the campaign to guide potential customers through the sales funnel, using strategies aimed at converting interest into actions that yield measurable business outcomes, like sales. This focus on generating purchases or similar significant interactions differentiates it from other objectives, such as video views or social media engagements, which may not directly relate to sales conversion. Thus, the correct answer aligns perfectly with the intention behind selecting conversions as the objective.