How is CTR calculated?

Click-Through Rate (CTR) is an important metric in digital marketing that measures the effectiveness of an advertisement or a link in attracting clicks. The correct method for calculating CTR involves determining the proportion of users who click on a specific link compared to the total number of impressions that the ad or link received.

To calculate CTR, you divide the number of clicks by the number of impressions. This ratio provides a decimal value that indicates how many users clicked on the advertisement for every impression it received. Multiplying this result by 100 converts it into a percentage, which is the standard way to express CTR. A higher percentage indicates more effective engagement.

Understanding CTR is crucial for evaluating campaign performance and optimizing marketing strategies. It helps marketers identify which ads are compelling users to take action and allows for better decision-making in future campaigns.