How can a business increase the reach of an organic post on its Page without creating a campaign in Ads Manager?

Boosting a post allows a business to extend its organic reach without creating a detailed campaign in Ads Manager. When a post is boosted, it is promoted to a wider audience based on the targeting options selected, which can include interests, demographics, and behaviors. This method makes it easy for businesses to reach more people quickly and effectively, enhancing visibility and engagement for that specific post.

Editing a post does not increase its reach; it may improve clarity or correct mistakes, but it does not propel the content into new audiences. Creating a new ad set refers to organizing advertisements for planned campaigns in Ads Manager, which is more structured and time-consuming than simply boosting an individual post. Sponsoring the Page typically involves paying to promote the entire Page itself, rather than focusing on extending the reach of a specific post.