A brand launches a new website. What should the brand select first to create the campaign?

Selecting the appropriate ad objective is a foundational step in creating an effective campaign for a new website. The ad objective defines what the brand aims to achieve with the campaign, whether it’s increasing brand awareness, generating leads, driving traffic to the website, or encouraging conversions.

Understanding the ad objective helps streamline the entire marketing strategy by ensuring that all subsequent decisions, such as targeting, creative development, and budget allocation, align closely with the desired outcome. This systematic approach allows marketers to tailor their messaging and tactics, ensuring that efforts are focused on achieving specific business goals.

Once the ad objective is clearly established, the brand can then move on to identify the appropriate audiences, select placements, and create compelling visuals or messages that resonate with the target market. Without a clear objective, efforts can be misaligned, leading to ineffective campaigns and wasted resources.